Twix
Role: Art Director
Proving two is better than one with an absurd consumer predicament.
Objective
Objective
Make Twix famous for giving people a good thing, twice, through an attention-grabbing and culturally relevant brand activation.
Concept
Concept
We rarely settle for one Twix, because two is always more satisfying.
Solution
Solution
Allow Twix consumers to choose between a single and a double, an inherently trick question.
In-Store Display
In-Store Display
At convenience stores and markets alike, these in-store displays will prompt customers to make a seemingly easy decision.
A decision so easy, the wrong answer becomes absurd.
At convenience stores and markets alike, these in-store displays will prompt customers to make a seemingly easy decision.
A decision so easy, the wrong answer becomes absurd.
Vending Machines
Vending Machines
Mobile retail will prompt consumers who are on the move, posing the same trick question to a wider audience.
Mobile retail will prompt consumers who are on the move, posing the same trick question to a wider audience.
Social Media
Social Media
We’ll partner with @recess_therapy, social media’s most popular kid-friendly creator. Taking the “single or double” predicament to the most honest candy lovers.
We’ll partner with @recess_therapy, social media’s most popular kid-friendly creator. Taking the “single or double” predicament to the most honest candy lovers.
Credits
Credits
Wes Lucas (Design / AD) / Veronica Benarroch (AD)
D&AD Submission
Disclaimer: This concept was developed as independent speculative work and is not affiliated with, endorsed by, or produced in collaboration with the brands or publications referenced.