FIFA
Role: Student Creative Director
Who powers the “Team Behind the Teams” in the World Cup?
Objective
Objective
Promote FIFA’s internal event recognition app, The Great Assist, by making the people powering the world cup actually feel it.
Concept
Concept
Position The Great Assist as a halftime moment where staff can step out, have a little fun, recognize each other’s wins, and head back in re-energized.
Solution
Solution
A toolkit with campaign assets that provide humorous breaks and inspire staff recognition — delivered to FIFA’s workforce managers to be utilized throughout the tournament.
Video Assets
Video Assets
10 spots dramatizing small moments between FIFA staff in a work environment, encouraging breaks of recognition with humor. Filmed on location at FIFA offices in Miami. Characters and stories inspired by internal FIFA MVP Employee Cards. Videos feature real FIFA Employees.
1. - “Spilled to Be Saved”
2. - “From Flat to Famous”
3. - “Where’s Your Lunch”
4. - “Got You Covered”
5. - “Hold The Door!”
6. - “We’re So Back (Online)”
7. - “Lost Boy”
8. - “Saving Mary (Nicole Show #1)”
9. - “Les Toilettes (Nicole Show #2)”
10. - “All Roads Lead to Tim (Nicole Show #3)”
10 spots dramatizing small moments between FIFA staff in a work environment, encouraging breaks of recognition with humor. Filmed on location at FIFA offices in Miami. Characters and stories inspired by internal FIFA MVP Employee Cards. Videos feature real FIFA Employees.
1. - “Spilled to Be Saved”
2. - “From Flat to Famous”
3. - “Where’s Your Lunch”
4. - “Got You Covered”
5. - “Hold The Door!”
6. - “We’re So Back (Online)”
7. - “Lost Boy”
8. - “Saving Mary (Nicole Show #1)”
9. - “Les Toilettes (Nicole Show #2)”
10. - “All Roads Lead to Tim (Nicole Show #3)”
In-Office Ad Posters
In-Office Ad Posters
6 posters designed after the video assets to encourage to app downloads.
In-Office OOH
In-Office OOH
OOH in office — promoting app downloads.
OOH in office — promoting app downloads.
The Great Assist Toolkit
The Great Assist Toolkit
The full toolkit provided to FIFA workforce managers. Complete with previous video assets, posters, and the assets featured above: The Great Assist Newsletter, Welcome Basket for Traveling Staff, Quote Stickers, World Cup 2026 City Postcards. Including, The Great Assist Games: FIFA World Cup Jeopardy, Headbandz, Photobooth Props, and FIFA World Cup Crosswords.
The full toolkit provided to FIFA workforce managers. Complete with previous video assets, posters, and the assets featured above: The Great Assist Newsletter, Welcome Basket for Traveling Staff, Quote Stickers, World Cup 2026 City Postcards. Including, The Great Assist Games: FIFA World Cup Jeopardy, Headbandz, Photobooth Props, and FIFA World Cup Crosswords.
Social Videos
Social Videos
Our social team put together 35 videos of short-form content to be included in The Great Assist Toolkit. Short and engaging videos workforce managers can share with their team at any time during the tournament via Whatsapp or other internal messaging platforms.
Credits
Credits