Waffle House
Role: Art Direction
Bringing nostalgic comfort into your everyday personal space.
Objective
Objective
Share Waffle House’s unchanging nostalgic comfort in a new way.
Concept
Concept
Across all locations, there’s an unchanging familiarity that feels like home, but it only exists in Waffle House locations.
Solution
Solution
Bring the nostalgic comfort home with Waffle Home: the diner’s first-ever home decor collection.
Online Retail
Online Retail
On shop.wafflehouse.com/wafflehome, users can use shop the Waffle Home collection.
On shop.wafflehouse.com/wafflehome, users can use shop the Waffle Home collection.
PR Activation
PR Activation
We’ll partner with Airbnb to offer Waffle House lovers the chance to book a night at a nostalgic-filled restaurant location in Decatur, Georgia.
We’ll partner with Airbnb to offer Waffle House lovers the chance to book a night at a nostalgic-filled restaurant location in Decatur, Georgia.
Credits
Credits
Wes Lucas (AD/Design) / Veronica Benarroch (AD)
Disclaimer: This concept was developed as independent speculative work and is not affiliated with, endorsed by, or produced in collaboration with the brands or publications referenced.