On
Role: Designer
Eliminating the sensory barriers of movement through feel nothing apparel.
Objective
Objective
Tell the story of On’s distraction-free activewear to a new audience.
Concept
Concept
For people with autism and sensory processing disorder, activewear can be a debilitating source of sensory overload.
Solution
Solution
With Stimuless, On helps sensory-sensitive athletes discover and embrace the
highs of movement.
Online Retail
Online Retail
At on.com/stimuless, users can use new filters to discover Swiss-engineered apparel options that support sensory-friendly experiences—like DryTec™, LightSpray™, or ThermaTec™.
For example, a user who is overstimulated by compression and sweat will be shown DryTec™ and relaxed fit apparel.
At on.com/stimuless, users can use new filters to discover Swiss-engineered apparel options that support sensory-friendly experiences—like DryTec™, LightSpray™, or ThermaTec™.
For example, a user who is overstimulated by compression and sweat will be shown DryTec™ and relaxed fit apparel.
OOH & Social
OOH & Social
OOH and targeted social media ads will highlight how athletes with autism and sensory processing disorder find release in On’s distraction-free apparel, directing people to on.com/stimuless.
OOH and targeted social media ads will highlight how athletes with autism and sensory processing disorder find release in On’s distraction-free apparel, directing people to on.com/stimuless.
Influencers
Influencers
We’ll get the word out with the help of social media’s most-followed autism and SPD advocates, who have gained a following sharing their experiences with sensory overload and exercise.
We’ll get the word out with the help of social media’s most-followed autism and SPD advocates, who have gained a following sharing their experiences with sensory overload and exercise.
PR Packages
PR Packages
We’ll send them On apparel that meets their preferences in sensory-friendly packaging. They can share these experiences in On apparel with #OnStimuless.
For example, @trevorcarroll_, fitness influencer with autism, will receive apparel that’s tagless, seamless, and tight—a perfect fit for his needs—so he can feel comfortable and spread the word to his following.
We’ll send them On apparel that meets their preferences in sensory-friendly packaging. They can share these experiences in On apparel with #OnStimuless.
For example, @trevorcarroll_, fitness influencer with autism, will receive apparel that’s tagless, seamless, and tight—a perfect fit for his needs—so he can feel comfortable and spread the word to his following.
Social Impact Partnership
Social Impact Partnership
Right to Run, On’s social impact partnership program, will team up with Special Strong, an adaptive fitness organization that supports athletes with various disabilities, including autism and SPD.
Right To Run will provide funding, donate apparel, and sponsor Special Strong athletes to promote inclusivity through movement.
Right to Run, On’s social impact partnership program, will team up with Special Strong, an adaptive fitness organization that supports athletes with various disabilities, including autism and SPD.
Right To Run will provide funding, donate apparel, and sponsor Special Strong athletes to promote inclusivity through movement.
Awards
Awards
Yellow Pencil, D&AD New Blood
Award of Excellence, Communication Arts
Press
Press
Student Projects Earn National Spotlight, News @ The U
Credits
Credits
Wes Lucas (Design) / Sara Kelly (AD)
Disclaimer: This concept was developed as independent speculative work and is not affiliated with, endorsed by, or produced in collaboration with the brands or publications referenced.